For Vendor Strategy Professionals

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	July 3, 2008 How Tech Vendors Can Help Indian Firms Innovate Vendors Must Learn To Co-Create Value With Innovation-Hungry IT Users by Navi Radjou with Pascal Matzke, Janine Liu

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Executive Summary

With an economy growing at 7.5%, Indian companies are eager to transform their products, services, processes, and even business models. This document outlines Indian firms' multidimensional innovation needs and illustrates how tech vendors can effectively address their Indian clients' complex innovation requirements. Winners among technology providers will be those that can cultivate intimacy with their Indian clients and engage them in collaborative innovation partnerships. Expect corporate India's huge innovation appetite to fuel full-blown competition between software and service providers like IBM and SAP.

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