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	January 20, 2010 How Technology Supports Distributed Marketing Organizations by Suresh Vittal with Carlton A. Doty, Emily Murphy	Average: 9  (1 rating)

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Executive Summary

Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and speed-to-market. Few marketing applications are set up to support marketing organizations with these distributed challenges. An emerging set of distributed marketing technologies focus on solving these problems by: 1) centralizing content, workflow, and business rules; 2) supporting campaign management and response capture and measurement at a corporate and local level; and 3) delivering personalized content in many different formats.

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