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April 3, 2007 How UK Bank Brands Succeed OnlineForrester Conducts Web Site Brand Reviews On Barclays, HSBC, Lloyds TSB, And RBSby Tim van Tongeren with Jaap Favier, Lauriane Camus |
Average: 7
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Executive Summary
UK banks have been building up their brands for dozens of years. To find out if they were able to translate their brands online, we reviewed the sites of the four top brands on how well they communicate their Brand Image and deliver value to consumers. All reviewed current account providers — including top dog Lloyds TSB — need a few more years to get there.
This is an excerpt
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