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Executive Summary
We surveyed 88 UK marketers who outsource database marketing services about their outsourcing habits and preferences. Most turn to service providers for database, analytics, and measurement but keep them away from their strategy, creative, and campaign management activities. Not surprisingly, they value their vendor's technical capabilities, and marketers overall are very satisfied. Some questions linger, however, regarding vendors' resources and ability to deliver as promised.
TABLE OF CONTENTS
- UK Marketers Outsource To Multiple Providers
- Marketers Value The Quality Of People And Service Most
RECOMMENDATIONS
- Take Control Of Vendor Relationships
- Supplemental Material
- Related Research Documents
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