For Mobile Services Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 17, 2006 How US Youth Use Mobile They Value Mobile Highly, Spend Liberally, And Go Well Beyond Voice by Charles S. Golvin with Eric G. Brown, Emily Van Metre	Average: 9  (2 ratings)

This is an excerpt

Executive Summary

Family plans and prepaid options have succeeded in driving mobile phones to an increasing number of young US consumers — 79% of online 12- to 21-year-old US consumers tell us that they have their own phone today. Given a choice, these young consumers prefer to use their mobile phone and do so to the exclusion of traditional landline phones. They also do more with their phones than simply make and receive calls; they are between three and four times more likely to send text or picture messages, download content, or access the mobile Internet than older consumers. However, younger subscribers value core mobile service attributes like coverage and network reliability above new capabilities like high-speed networks and access to music.

TABLE OF CONTENTS

• Young Mobile Users: Same Priorities As Adults, Different Usage And Attitudes

RECOMMENDATIONS

• Yes, Advanced Tech Marketers, This Is Your Audience
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.