For Consumer Product Strategy Professionals

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	June 17, 2008 How Video Will Take Over The World What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals by James L. McQuivey, Ph.D. with Michelle de Lussanet, Dan Wilkos	Average: 10  (4 ratings)

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Executive Summary

TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content experiences and devices but goes far beyond these, creating new content, distribution, and device possibilities, all of which feed the human need to consume video experiences. All video product strategists — whether at the TV networks, cable networks, TV service providers, over-the-top TV providers, or video device manufacturers — must take note: OmniVideo is about to explode, driving up total video viewing time from 4 hours per day to 5 hours by 2013, increasing your and your competitors' market potential.

TABLE OF CONTENTS

• TV Is Dead; Long Live OmniVideo
• OV Will Change What People Watch And How Much They Watch

RECOMMENDATIONS

• Prepare Now To Grow With OV

WHAT IT MEANS

• Viewers Have A Brave New World Ahead Of Them

ALTERNATIVE VIEW

• What If OV Goes Terribly Wrong?
• Related Research Documents

This is an excerpt