For Consumer Product Strategy Professionals

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	January 30, 2009 How Whole-Home Audio Products Can Find Their Rhythm by James L. McQuivey, Ph.D. with Michelle de Lussanet, Dan Wilkos	Average: 9  (1 rating)

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Executive Summary

Over the past three years, a few whole-home audio devices have trickled into the marketplace from companies like Logitech and Sonos, offering consumers the ability to listen to digital content from their PCs or from the Internet in various rooms of their home. Unlike the conceptually similar MP3 player market, this audio device market has not hit the top of the charts. However, this could change in 2009 and beyond. At 28%, enough US homes are now networked to make whole-home audio feasible. Plus, music labels have freed the music from the complex constraints of previous DRM schemes. The secret, as Forrester's Convenience Quotient ranking methodology reveals, is the degree of convenience these devices can offer — not just compared with each other but in comparison with other ways to get the same benefits of whole-home listening.

TABLE OF CONTENTS

• Whole-Home Audio Is Presently A Patchwork Of Solutions
• How The Current Crop Of Players Scores

WHAT IT MEANS

• There Will Be Some Jostling For Position Before This Market Can Grow

RECOMMENDATIONS

• There Are Clear Opportunities For The Players In (Or Near) This Market
• Related Research Documents

This is an excerpt

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