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Executive Summary

Corporate behavior is approaching celebrity status. Executive scandals, product recalls, unethical labor practices, and environmental disasters are more closely scrutinized than ever, and the information age does not permit incidents to be swept easily under the rug. As employees, investors, customers, and partners pay more attention to corporate responsibility, companies are responding by strengthening and reporting their efforts related to environmental, social, and economic issues. Forrester documented the content of corporate social responsibility (CSR) reports of the world's largest companies, creating a benchmark of the most commonly reported practices. In another context, many of these aspects of responsibility would be expected practices of any well-run business. However, among a number of surprises, a comparison of reports according to industry showed wide discrepancies in documenting social and economic efforts.

TABLE OF CONTENTS

• Market Forces Compel Better CSR Reporting
• CSR Is More Than Just A Marketing Spin On Going Green
• Analyzing The CSR Reports Of The Fortune Global 100
• Benchmarking Offers The Best Initial Guidance For Reporting

RECOMMENDATIONS

• Determine How You Measure Up, And Build On That

WHAT IT MEANS

• CSR Pressures And Expectations Will Continue To Grow
• Supplemental Material
• Related Research Documents

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