For Consumer Technology Professionals

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	October 13, 2005 How Youth Communicate Via Diverse Electronic Channels, But For Many Situations In-Person Reigns by Charles S. Golvin with Chris Charron, Sally M. Cohen, Tenley McHarg, Remy Fiorentino

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Executive Summary

Adults have long claimed that youth speak a different language. Whatever they speak, today's North American online young consumers age 12 to 21 communicate in a wide variety of ways. An overwhelming 95% use instant messaging (IM), own their own mobile phone, or have a broadband connection at home, and more than one-third have all three. Compared with adults, these young consumers exhibit starkly different behaviors and attitudes about mobile phones. But younger Internet users are not purely enamored with the virtual — in most cases they prefer face-to-face communications to IM, email, phone calls, and text messaging.

TABLE OF CONTENTS

• Youth Use More Communication Tools

WHAT IT MEANS

• Smart Companies Will Learn Youth's "Slanguage"
• Related Research Documents

This is an excerpt

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