For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 20, 2008 HP's New TouchSmart Strikes A Chord The All-In-One Touchscreen PC Embodies An "Age Of Style" Product Strategy by J.P. Gownder with Michelle de Lussanet, Paul Jackson, Dan Wilkos

This is an excerpt

Executive Summary

HP's new TouchSmart stands apart from its earlier, limited-release cousin with better features, new software, and a lower price point. Employing an innovative touchscreen interface, the TouchSmart is reminiscent of Apple's iPhone. It also shares some strategic characteristics with Nintendo's successful Wii game console. Consumer product strategists can learn a great deal from the TouchSmart as a case study in designing PCs for the "Age of Style." The TouchSmart will appeal to high-income consumers but will face stiff competition from Apple's iMac. Consumer product strategists at PC vendors and at Microsoft should embrace several Age of Style principles to improve their chances of taking the lead in touchscreen PCs.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.