For Interactive Marketing Professionals

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	May 1, 2007 How To Humanize Email Marketing Forrester's Email Marketing Review Evaluates The Effectiveness Of Your Program by Shar VanBoskirk with Jennifer Joseph, Christine Spivey Overby	Average: 8  (1 rating)

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Executive Summary

Successful email marketing programs master the "human" elements of a conversation, such as tone, frequency of communication, and valuable information. Forrester's updated email marketing review scores the internal business processes and customer-facing attributes of email marketing programs — criteria that, when mastered, will help marketers turn passive email subscribers into engaged fans.

TABLE OF CONTENTS

• Introducing Forrester's Email Marketing Review Methodology 3.0
• Related Research Documents

This is an excerpt

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