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March 29, 2006 Hyland Software: Aggressively Tackling Transactional-Content-Centric Application NeedsThe Forrester Wave™ Vendor Summary, Q1 2006by Kyle McNabb with Connie Moore, Eric Kim |
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Hyland Software has not grown its customer base to more than 5,100 organizations by just offering good enterprise content management (ECM) technologies. Instead, Hyland's growth stems from the vendor's total commitment to the transactional content requirements of its primary target markets — large and midsize enterprises in financial services, insurance, healthcare, and public sectors — and its focus on many horizontal, back-office business content needs. Hyland's numerous templated solutions and application modules help organizations quickly apply Hyland's ECM capabilities to specific processes, making this vendor a Leader in transactional-content-centric applications and Strong Performer in business-content-centric applications. For strategic reasons, Hyland has avoided the Web content management (WCM) market, which severely restricts its appeal and fit for persuasive content apps. And Hyland must improve its ability to truly address content-centric needs by applying business process management and context to content.
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Information & Knowledge Management, Enterprise Content Management, Content-Centric Applications
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