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September 29, 2005 IBM's Technology Adoption Program Taps Ideasby Laurie M. Orlov with Heather Liddell, Samuel Bright |
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This is an excerpt
IBM's Technology Adoption Program (TAP), launched seven months ago, is designed to match internal innovations with early-adopter employees who are eager to try them out. Using an IT infrastructure with tools and communication mechanisms, IBM is cultivating innovations and ideas that can be converted to revenue. Firms should harness underused portal technology to give their employees a chance to weigh in on ideas to grow their business, and they should market the results.
This is an excerpt
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IT Management, IT Spending & Budgeting, IT Adoption, B2B Sales & Marketing, Innovation Networks
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