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	November 21, 2006 iCrossing Leads For Search Engine Optimization The Forrester Wave™ Vendor Summary, Q4 2006 by Shar VanBoskirk with Charlene Li, Tenley McHarg

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Executive Summary

The largest and one of the oldest vendors in our review, iCrossing's current offering is quite strong — particularly its search engine optimization (SEO), customer analysis, and market research capabilities. However, iCrossing's executive vision lacks the focus needed to boost the vendor into the Leader category. We recommend iCrossing's tools and expertise to dynamic sites seeking SEO help or marketers who need a strategic agency to uncover competitive search marketing advantages through customer analysis. Prospects should be prepared for some volatility as the vendor endeavors to build the staff and structure needed to support its expansive interactive agency ambitions.

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