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	December 24, 2008 Houston Chronicle's Chron.com Uses Yahoo!'s Network to Increase Inventory and Target Ads by Barry Parr

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Executive Summary

Chron.com is the Web site of the Houston Chronicle, which is owned by the Hearst Corporation. Yahoo! Newspaper Consortium allows newspapers that have installed Yahoo!'s ad server to use Yahoo!'s behavioral information to improve targeting of advertising on their own sites and sell Yahoo!'s advertising inventory in their markets to their existing advertising customers.

This is an excerpt

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