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	December 18, 2008 Impact of Economic Slowdown on JupiterResearch's Key European and US Forecasts by Mark Best with Michael Greene, Doug Williams, Emily Riley, Thomas Husson, Diane Clarkson, Patti Freeman Evans, Nate Elliott, Ian Fogg, Mark Mulligan, David Card, Julie A. Ask, David Schatsky, David Schatsky, Bobby Tulsiani

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Executive Summary

JupiterResearch developed an analytic framework to explain how the economic downturn will impact key industry forecasts. The framework isolates short-term and long-term forecast levers and explains the mechanism by which they impact each industry.

Key Questions

• Which mechanisms influence consumers' behavior and spending during an economic downturn?
• In the short term, which industries will be most affected by an economic slowdown, and how?
• What are the long-term effects of an economic slowdown on the Internet economy?

This is an excerpt

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