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March 21, 2003 The Impact of IncomeDifferences in Penetration, Usage, and Online Activitiesby Vipul Patel
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This is an excerpt
Executive Summary
In previous reports, Jupiter has profiled various income-specific demographic groups, including affluent women and young adults. This report aims to provide a broader analysis of the impact of income on online usage and activities, as well as understand the interplay between income and age in driving adoption.
Key Questions
- What is the distribution of online population and online spending by income group?
- How does usage vary by income group?
- Which activities are disproportionately popular among higher-income users? Which are disproportionately popular among lower-income users?
- How does age interact with income to vary popularity of online activities?
This is an excerpt
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