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March 21, 2003

The Impact of Income

Differences in Penetration, Usage, and Online Activities

by Andrew Peach, Vipul Patel

with Corina Matiesanu

This is an excerpt

Executive Summary

In previous reports, Jupiter has profiled various income-specific demographic groups, including affluent women and young adults. This report aims to provide a broader analysis of the impact of income on online usage and activities, as well as understand the interplay between income and age in driving adoption.

This is an excerpt

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RESEARCH CATEGORIES

Analyst

Andrew Peach

Geography

Asia Pacific, Europe, North America