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	September 26, 2007 The Impact Of The Internet On The Consumption Of Traditional Media by Reineke Reitsma with Olesia Klevchuk

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Executive Summary

The Internet continues to have an impact on traditional media channels: 56% of online Europeans report that their use of offline media such as Radio, TV and Newspapers has decreased since getting online. The Internet became the top source for information on travel and consumer electronics. However, traditional media channels are not going anywhere yet: 89% of online Europeans switch on their TVs to find the latest news.

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