For Consumer Market Research Professionals

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	November 23, 2009 The Impact Of The Recession On Market Research Professionals' Workload by Reineke Reitsma with Emily Van Metre, Rebecca Smith

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Executive Summary

To better understand how the recession has changed market researchers' lives in the past year, we've conducted a survey of Forrester's Research Panel For Market Research Professionals about workload, the recession, and prioritization. The outcome shows that, contrary to expectations, the majority of respondents haven't experienced a reduction in force, but the number of projects and the workload have increased in the past year. Market researchers also see that the recession has increased the need for data and information, resulting in more pressure from management on quality and strategic insights.

This is an excerpt