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November 21, 2006 IMPAQT Provides A Focused, Boutique Search Marketing SolutionThe Forrester Wave™ Vendor Summary, Q4 2006with Charlene Li, Tenley McHarg |
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Executive Summary
The smallest vendor in our study, IMPAQT counters competitors' larger full-service approach with one dedicated to search and holistic customer service. Although IMPAQT falls in the middle of the vendors we reviewed, its predictive click fraud monitoring and ability to manage enterprise bids through technology and market mix models fit large companies trying to optimize performance across competing brands and thousands of keywords. Additionally, its training products, consulting services, and roll-up-your-sleeves work ethic make IMPAQT a good choice for marketers seeking a hands-on partner or those who need a trusted source to educate in-house staff.
This is an excerpt
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