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For Consumer Product Strategy Professionals
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April 9, 2009 The Impetus For Consumer Product Strategy Changeby Paul Jackson with J.P. Gownder, Dan Wilkos |
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Executive Summary
It is an "interesting" time to be a consumer product strategist at a technology or services company: The technologies we have been waiting for have finally hit the mainstream, and new technologies are emerging from the lab — but the consumer market and financial world are in the worst slump for at least 30 years. While it might seem counter-intuitive in a recession to talk about shifting your product strategy up a gear, it would be more dangerous to neglect this for the next year or two until conditions improve. Keeping sight of your medium- to long-term strategy while looking critically at what sort of firm you are will be vital in navigating these considerable short-term challenges.
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