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For eBusiness & Channel Strategy Professionals

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October 6, 2009

Improving The eBusiness And IT Relationship

Making The Relationship Work For You With Our TEAM Framework

by Brian K. Walker

with Patti Freeman Evans, Elizabeth Davis, Brendan McGowan

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Executive Summary

eBusiness and IT are inextricably linked. You cannot have an effective and productive business online without an effective technology environment and the support of great technical resources. Yet we hear every day from eBusiness leaders about how the relationship between the business and IT is not working. Forrester looks into the ways in which eBusiness leaders can bridge the communication gap and has identified some of the solutions to help improve collaboration and get the work done — like developing a common focus and shared vision, aligning goals, reorganizing, co-locating, improving processes, and having fun.

This is an excerpt

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