For CIO Professionals

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	August 15, 2008 Improving The Perception Of IT Requires A Focus On Business Trust, Not Just Technology IT Demand Management Should Face Off Against The Business Organizations by Bobby Cameron with Alex Cullen, Brandy Worthington	Average: 7  (3 ratings)

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Executive Summary

CIOs are improving the way their business clients perceive the IT organization, mostly through actions that improve business' trust of IT — consistent IT processes and transparency of IT's performance. To continue this change, CIOs should charge their IT demand management organization with building business' trust, or chartering the PMO to do this as it grows into a demand management function. And this will become even more critical as business technology (BT) emerges.

This is an excerpt

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