For Interactive Marketing Professionals

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	October 10, 2007 In-Game Advertising Expanding Reach over the Course of the Next Console Cycle by Mark Best with Emily Riley, Zia Daniell Wigder

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Executive Summary

JupiterResearch believes that several factors should increase the reach of in-gaming advertising with the start of a new console cycle.

Key Questions

• How do the demographic profiles of both casual gamers and PC and console gamers compare?
• How should advertisers work with in-game advertising networks?
• What are the catalysts that indicate the reach of in-gaming advertising should increase over the course of the next console cycle?

This is an excerpt

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