For Marketing & Advertising Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 18, 2005 In-Game Advertising Has Arrived Insights From A Panel At Forrester's Consumer Forum 2005 by Shar VanBoskirk with Paul Jackson

This is an excerpt

Executive Summary

At Forrester's recent Consumer Forum 2005, executives from Massive Incorporated and Linden Lab discussed how their innovations open up gaming environments to advertisers. In-game advertising is a no-brainer now for marketers targeting young males and soon will be a viable mainstream channel as well.

This is an excerpt

Buy Risk-Free

Price: US $199

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.