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	October 18, 2005 In-Game Advertising Has Arrived Insights From A Panel At Forrester's Consumer Forum 2005 by Shar VanBoskirk with Paul Jackson

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Executive Summary

At Forrester's recent Consumer Forum 2005, executives from Massive Incorporated and Linden Lab discussed how their innovations open up gaming environments to advertisers. In-game advertising is a no-brainer now for marketers targeting young males and soon will be a viable mainstream channel as well.

This is an excerpt

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