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March 5, 2007 India Leads IBM's New Global Business ModelIBM Reinvents Itself As A Globally Adaptive Organization — Starting In Indiaby Navi Radjou with Ellen Daley, Heidi Shey |
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Executive Summary
Nowhere is IBM's global organizational transformation more visible than in its Global Business Solutions Center (GBSC) in Bangalore, where more than 600 experts are cranking out groundbreaking business innovations not only for IBM's international clients but also for its local clients. By building deeper links into Indian society, IBM's Indian operations such as GBSC are speeding Big Blue's organizational transformation from a monolithic Western multinational to a globally adaptive organization (GAO), a socially responsible and culturally sensitive enterprise with globally integrated talent, processes, and partnerships. Western IT providers of all types need to look at IBM's GAO activities in India as the organizational blueprint for acting less Western-centric and becoming more culturally integrated into the Brazil, Russia, India, and China (BRIC) markets. Paradoxically, Indian IT vendors with multinational aspirations must start acting as a GAO at home, winning the hearts and souls of business and social stakeholders in the Indian domestic market, before they set out to conquer the rest of the world.
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