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	August 13, 2008 (updated August 18, 2008) Industry Essential: Global Retail Industry eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe by George Lawrie with Eric G. Brown, Sharyn Leaver, Andrew Magarie, Varun Sedov	Average: 9  (1 rating)

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Executive Summary

IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities — notably, common interest in prolonging the life of legacy apps and revitalizing their eCommerce capabilities. How should technology marketers position their offerings to buyers and influencers in the global retail market? This report explains the technology buying intentions and motivations of retailers around the world.

TABLE OF CONTENTS

• Retail Is Detail
• The Role Of Technology In Retailers' Business Strategies
• IT Spend On New Initiatives Rises In The East And Sets In The West
• Key Retail Priorities For 2008

WHAT IT MEANS

• Retailers Need Vendors To Throw Them A Legacy Lifeline
• Related Research Documents

This is an excerpt

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