For Technology Sales Enablement Professionals

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	May 19, 2008 Industry Essential: The US Retail Banking Market by Ellen Carney with Eric G. Brown, Emily Van Metre	Average: 8  (4 ratings)

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Executive Summary

At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people. With changing demographics, increasing choices for consumer financial services, and pressures to reduce costs, retail banks are looking to improve the efficiency and productivity of their assets and create enduring relationships with customers. Even in a challenging economic climate, the banking industry is more dependent on information technology than ever before. How should vendors position their technology to buyers and influencers in the US retail banking market? Forrester's Industry Essential report explains the structure of the US retail banking industry, its business and technology trends, and technology investment forecasts.

TABLE OF CONTENTS

• Life In The Time Of Subprime: Technology Marketers Can Survive And Thrive
• Banking Investments In 2008 Focus On Efficiency, Experience, And Environment
• What It Means For Technology Marketers In 2008
• Retail Banking Firmographics
• 2008 Bank IT Budgets Are All About Optimizing Productivity And Efficiency
• The Bank Of The Future Will Address New Segments And New Delivery Models
• More Information About The US Retail Banking Market
• Related Research Documents

This is an excerpt

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