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	January 3, 2006 Information Management 101 How To Tackle An Enterprise Information Management Strategy by Barry Murphy with Connie Moore, Alex Cullen, Matthew Brown, Kyle McNabb, Eric Kim	Average: 8  (2 ratings)

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Executive Summary

Organizations constantly search for ways to innovate and improve performance. To gain competitive advantage, many desire to more effectively leverage information within their many electronic and manual systems. After all, abundant information — about customers, products, financials, business processes, partners, and employees — can be used to improve customer intimacy, reduce costs, improve products, and mitigate risks. Despite realizing its importance, enterprises struggle to effectively manage and use structured and unstructured information. The first step: understand enterprise needs for information and the processes, policies, and organization needed to effectively govern information. Next, evaluate the diverse technologies that can help satisfy these information needs. From there, craft a top-down information management strategy, addressing high-priority business processes and enterprise information requirements first.

TABLE OF CONTENTS

• Information Fuels How Business Runs
• Warning: This Information Is Highly Flammable
• The Breadth Of Information Management Overwhelms Project Teams
• Effective IM Starts At The Top . . .
• . . . And Then Trickles Down
• Focus On Building Blocks For Content, Data, And Integration
• A Glimpse At The Future Of Information Management

RECOMMENDATIONS

• Build An IM Strategy Around Both Data And Content

WHAT IT MEANS

• Chaos Will Reign In Organizations Without An IM Strategy
• Supplemental Material
• Related Research Documents

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