For eBusiness & Channel Strategy Professionals

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	March 14, 2011 Injecting Next-Generation Thinking Into Your Financial Services Acquisition Website Technology Is Just Part Of The Answer To Building A Next-Generation Sales Site by Brad Strothkamp with Benjamin Ensor, Beth Hoffman

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Executive Summary

The next generation of online financial services sales needs more of a change in thinking and approach than a change in technology. Forrester believes the next generation of online sales in financial services will include the addition of an online merchandiser role on the eBusiness team, a rethinking of the approach to website information architecture, greater use of technologies like site search and rich Internet applications, and the extensive use of analytics — both direct and inferred — to drive sales success.

TABLE OF CONTENTS

• The Focus On Online Sales And Marketing Is Growing
• The Best Practices Of Next-Generation Online Sales And Marketing Websites
• Supplemental Material
• Related Research Documents

This is an excerpt

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