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June 17, 2004 Innovation NetworksA New Market Structure Will Revitalize Invention-To-Innovation Cyclesby Navi Radjou with Bobby Cameron, Erin Kinikin, Liz Herbert |
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Finicky customers, ruthless competition, and stringent regulations are accelerating demand for technology-enabled innovation. But supply-side deficiency and ineffectiveness hamper firms' ability to convert inventions into profitable innovations. The result? A new market ecosystem — called Innovation Networks — will emerge to match global demand for innovation with worldwide supply. Innovation Networks will let firms fluidly weave internally and externally available invention and innovation services to optimize the profitability of their products, services, and business models. Innovation Networks will deconstruct vertically integrated invention-to-innovation cycles in software, finance, and CPG industries — and reinvent the formula for success in regional, national, and global markets.
This is an excerpt
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Packaged Applications, Product Life-Cycle Management, Sales, Marketing, & Product Strategy, Innovation Networks