For Technology Marketing Professionals

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	August 12, 2008 Inquiry Insights: Business Intelligence, Q3 2008 What Customers Need To Hear About M&A, Text Mining, And Widespread Enterprise Utilization by Merv Adrian with Eric G. Brown, Robert Muhlhausen	Average: 8  (1 rating)

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Executive Summary

Forrester receives more than 20,000 inquiries per year that provide a view of the most pressing issues our clients are facing. Since early 2007, nearly 1,000 inquiries have dealt with business intelligence (BI), data warehousing, and related topics. Frequently raised topics include the recent rapid pace of merger and acquisition (M&A) activity and its implications; the proliferation of products and teams within customer organizations; extending usage to less technical staff; using search across unstructured data, including existing reports; and advanced analytics and visualization. This glimpse into the demand side of the BI market reveals valuable insights for marketers in one of information technology's most persistently fertile markets.

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