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For Technology Product Management & Marketing Professionals

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March 4, 2008

Inquiry Insights: Enterprise Mobility, Q1 2008

by Michele Pelino

with Ellen Daley, Robert Muhlhausen

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Executive Summary

Forrester receives more than 20,000 inquiries per year that provide a pulse on what are, for our clients, hot topics and pain points. During the past five years, Forrester fielded more than 1,000 inquiries on the topic of enterprise mobility, more than a third in 2007. These inquiries address a wide range of topics including mobility strategy, wireless network infrastructure, and mobile devices and applications. We have seen a jump in the past year in inquiries about devices and mobile strategies, and in the number of questions received from firms interested in deploying more than one mobile application. In addition, we are seeing the role of the individuals asking these questions slowly shifting from enterprise architects to business strategists, as enterprise mobility becomes more systemic to firms.

This is an excerpt

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