For Market Insights Professionals

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	November 6, 2007 Inquiry Insights: What's Bugging Market Researchers, Q4 2007? Streamlining Operations And Creating Strategic Value Top The List by Brad Bortner with Ellen Daley, April Lawson, Heidi Shey

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Executive Summary

Market research professionals top the list of roles that ask Forrester the greatest number of inquiries. While the bulk of inquiries are in the markets in which market researchers do business — new types of inquiries are showing up. In a flat or declining market research budget world and with the challenge of relating market research to business value, market researchers are asking for best practices on streamlining market research operations and for help in linking their research to business value — to maximize their influence. Here we address the top inquiries that market researchers are asking Forrester.

TABLE OF CONTENTS

• 1. How do I design a study to find out my answer — and how do I partner to execute it?
• 2. What is the best organization for market intelligence to maximize my strategic impact?
• 3. What is the best way for me to gain insight using online metrics?
• 4. When we want to field internal surveys ourselves, which tool should we use?

This is an excerpt

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