Despite reduced IT budgets, demand for IT services continues and in some cases accelerates as the business strives to use IT to cut its own costs. Organizations that simply roll with the punches with a FIFO approach quickly find that IT's efforts produce suboptimal value and damage IT's reputation. As a result, IT organizations seek ways to manage the flow of demand with a combination of proactive management techniques, process-based decision-making, and organizational structures. Successful firms will tap and evolve their existing project management office (PMO) to deliver holistic demand management.
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