For Consumer Technology Professionals

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	September 22, 2005 Instant Messaging In The UK: An MSN Affair by Joost van Kruijsdijk with Reineke Reitsma

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Executive Summary

Half of UK online consumers use instant messaging (IM) software, and usage is ubiquitous among young consumers. Additional communication features, such as voice and video chat, are not very popular yet — but a third of the youngest consumers already play games via IM. MSN is the leading platform in the UK, and will become even more popular in the coming years.

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