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	April 27, 2005 Integrated Communications: A Business Necessity SIP-Based Applications Incorporate Collaboration With Voice Devices by Elizabeth Herrell with Merv Adrian, Benjamin Gray

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Executive Summary

Businesses lose productivity, face major project delays, and spend unnecessary time on travel due to the inability to reach key decision-makers or schedule critical business meetings. But a newly emerging suite of technology that Forrester calls right-time communications eliminates many roadblocks in communications and enables workers to significantly increase productivity. Right-time communications integrates collaboration technology, such as calendaring, email, Web conferencing, and instant messaging, with communication tools, which include telephones, audio and video, voice messaging, and cell phones. Forrester's March 2005 Right-Time Communications survey revealed that businesses slow down or halt mission-critical projects several times each business quarter due to employees' inability to reach key decision-makers. Right-time solutions result in improved time to market, enhanced internal communications, and increased worker productivity.

TABLE OF CONTENTS

• Companies Face Continuous Hurdles With Internal Communications
• New SIP-Based Applications Accelerate Business Communications
• Quantifying The Business Impact Of Right-Time Communications
• Right Time Or Lost Time?

RECOMMENDATIONS

• Identify Solutions That Support Your Communication And Collaboration Apps
• Supplemental Material
• Related Research Documents

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