For Healthcare & Life Sciences Professionals

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Executive Summary

Leading health plans and banks garnered valuable early health savings account (HSA) experience in 2005 and learned the hard way that delivering a competitive HSA product requires more than an arms-length relationship. Only HSA partners that collaborate closely will be able to deliver a truly integrated HSA that satisfies consumers', employers', and providers' demands for efficient service. Here we outline what it will take for plans and banks to cooperate over the next three years and create the integrated services necessary to compete in the growing HSA market.

TABLE OF CONTENTS

• Plans And Banks Are Suddenly In Business Together
• A Truly Integrated HSA Product Satisfies Four Critical Requirements

RECOMMENDATIONS

• Prioritize Immediate Consumer-Facing Functions First

WHAT IT MEANS

• Banks And Employers Will Create Bigger Roles As HSA Savings Grow
• Supplemental Material
• Related Research Documents

This is an excerpt

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