For Consumer Technology Professionals

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	September 14, 2005 Intel Viiv Tackles Digital Home Barriers With Silicon Silicon Solutions Speak Louder Than Standards For Digital Device Compatibility by Paul Jackson with Ted Schadler

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Executive Summary

Intel's Viiv platform is the chip giant's strategy to use silicon to step up interoperability and copy protection standards in the digital home — and sell more Intel chips in the process. This strategy worked well with Centrino: The resulting adoption of Wi-Fi chipsets in laptops and buildout of hotspots is testament to that. Intel will certainly be successful selling Viiv into Media Center PCs. But to take Viiv and digital home interoperability into consumer electronics (CE) devices, Intel must extend Viiv to include CE components like the XScale processor and be as inclusive as possible in its co-marketing to ensure that the industry embraces Viiv.

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