For Interactive Marketing Professionals

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	August 29, 2008 (updated June 1, 2009) Interactive Marketing Channels To Watch, 2008 Better Goals Will Unlock New Channel Adoption by Shar VanBoskirk with Thomas Cummings, Emily Bowen	Average: 7  (2 ratings)

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Executive Summary

Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most social media also continue strong growth. Widgets and mobile see less aggressive adoption, and game marketing loses ground. Marketers can overcome their current channel challenges by applying Forrester's frameworks for developing objectives-based program strategies and measuring engagement.

TABLE OF CONTENTS

• Proven Channels Still Matter Most
• Practicalities Hold Marketers Back

RECOMMENDATIONS

• Adopt New Channels Based On Your Goals
• Related Research Documents

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