For Interactive Marketing Professionals

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	March 27, 2007 Interactive Marketing Channels To Watch In 2007 Marketers Still Aren't Comfortable With Emerging Interactive Channels by Brian Haven with Shar VanBoskirk, Julie M. Katz, Sarah Glass	Average: 9  (21 ratings)

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Executive Summary

Email and search marketing eclipse online display ads as the most prominent elements in the interactive marketing mix, while social media — like blogs, podcasts, RSS, social networks, and online video — are strong up-and-comers. But mobile and game marketing are relatively ignored. Why? Marketers won't adopt until they see proof that emerging channels work. Our advice? Start adopting now to keep up with your customers who already actively use emerging technologies. Advanced online ad targeting, RSS, and blogs provide the easiest entry points.

TABLE OF CONTENTS

• Marketers Stick With What They Know
• Marketers Want Proof Before Trying New Things

RECOMMENDATIONS

• Adopt Advanced Targeting, RSS, and Blogs Now
• Supplemental Material
• Related Research Documents

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