For Interactive Marketing Professionals

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	August 8, 2008 An Interactive Marketing Introduction To The State Of Consumers And Technology, 2008 an introduction by Christine Spivey Overby

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Executive Summary

Consumers of all ages increasingly spend more time engaged with technology. In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, Interactive Marketers can see where consumers spend their time, which technologies they use, and how they spend their money; all through the lens of generational differences and similarities.

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