For Interactive Marketing Professionals

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	August 13, 2010 (updated September 7, 2010) Interactive Marketing Priorities For SMBs by Shar VanBoskirk with Kate van Geldern, Angie Polanco	Average: 10  (2 ratings)

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Executive Summary

Small and medium-size business (SMB) marketers, much like their enterprise counterparts, find that challenges — like limited budgets, resources, and customer insight — interfere with their ability to successfully execute interactive marketing programs. Even so, SMB marketers are growing their interactive marketing budgets and shifting resources away from traditional marketing tactics. SMB marketers should take advantage of the nimbleness of their organizations in order to innovate with interactive marketing.

TABLE OF CONTENTS

• SMB Marketers Turn To Interactive Marketing

RECOMMENDATIONS

• SMBs Should Lead Interactive Innovation
• Supplemental Material
• Related Research Documents

This is an excerpt

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