For Consumer Product Strategy Professionals

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	April 29, 2008 Interactive TV Redux In Search of the Killer Application by Bobby Tulsiani with David Card	Average: 7  (1 rating)

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Executive Summary

It's not quite 1999, but with the cable and telco companies battling for customers, and more boxes from TiVo to AppleTV competing for space in the living room, the search for interactive TV applications is on again.

Key Questions

• What are the characteristics of interactive televisions users?
• What are the best interactive experiences for television?

This is an excerpt

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