For Consumer Product Strategy Professionals

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	October 15, 2008 International Online Video Developing Effective Multicountry Content by Zia Daniell Wigder with David Daniels, Bobby Tulsiani

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Executive Summary

As online video consumption increases around the world, companies are aiming to create videos that will attract a global audience.

Key Questions

• How widespread is the consumption of translated or subtitled online videos in the US?
• What are best practices in creating online video content that crosses international borders?

This is an excerpt

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