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November 26, 2007 International SearchBenchmarking the Global Search Marketerwith Nate Elliott, David Daniels, Sapna Satagopan |
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This is an excerpt
Executive Summary
Increasing numbers of marketers are expanding overseas and optimizing their sites for international search.
Key Questions
- How extensively have US companies adopted international search tactics, compared with their European counterparts?
- What are marketers' goals for their international search campaigns?
- Which types of companies have localized their search campaigns, and what are some common mistakes resulting from not localizing?
This is an excerpt
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