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For Interactive Marketing Professionals

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November 11, 2008

International Search Marketing

Tapping into Missed SEO Opportunity

by Zia Daniell Wigder

with Nate Elliott, David Daniels, Evan J. Andrews

This is an excerpt

Executive Summary

Online advertisers are increasingly turning to search marketing outside the US to drive traffic to their domestic and international sites.

Key Questions

  • How aggressive are US-based international search marketers in embracing paid and organic search tactics?
  • How should US-based international search marketers shift their focus as they build out their global campaigns?

This is an excerpt

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