For Consumer Product Strategy Professionals
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April 9, 2008 Games in the Media MixA Focus on Teen Consumption Patternsby Michael Gartenberg with Jay Horwitz |
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This is an excerpt
Executive Summary
Teens spend a tremendous amount of time and discretionary income on electronic media. Consequently, it is worth understanding how video games fit into teen consumption patterns of major electronic media.
Key Questions
- How important to teens are video games relative to other forms of media?
- What are the implications for media companies?
- How do game systems threaten other media channels?
This is an excerpt
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