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For Consumer Product Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

January 11, 2007

The Future of Mobile Browsing

Leveraging the Internet Model

by Thomas Husson

with Julie A. Ask, Ian Fogg, Mark Mulligan, Galina Naydenova, Nate Elliott

This is an excerpt

Executive Summary

Nokia recently announced plans to launch the new version of Yahoo! Go on its mass-market Series 40 platform, and 3/Hutchison announced plans to launch the X-Series. Combined with improvements in 3G networks through high-speed downlink packet access (HSDPA), these recent announcements highlight evolution of a new ecosystem during coming years: a real Internet experience for mobile users.

TABLE OF CONTENTS

itemExecutive Summary

itemMobile Operators Shifting from Walled-Garden Approach

itemMobile Internet Access Will Become Mainstream by 2011

itemMobile Operators Should Review Pricing Strategies and Portals, Partnering with Flexible Internet Players

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Thomas Husson

Technology

eBusiness/eCommerce, The Mobile Channel, Customer Experience, Channel Design Strategies

Geography

Asia Pacific, Europe, North America